The work we do together will create value immediately for your key stakeholders.  Customers will know more clearly what they're buying and why it's perfect for them, employees will know more clearly what their work is and why they do it, and investors will know more clearly what returns they're getting both tangibly and intangibly.  And you'll all do it more effectively and efficiently, as you align all of your company's internal processes with your key deliverables.  All the energy that's currently wasted on arguments can instead be spent on creativity.